MKTG 430
SENSORY MARKETING (3)

This course will explore how brands connect to consumers using colors, tastes, shapes and scents in order to appeal to their emotions. In this hypercompetitive marketplace where goods and services alone are not enough to attract a new market, it is the emotional aspect of products that will be the key driver of success. The course will focus on how brands engage the consumer on the level of the sense and emotions so that a deep, lasting connection can be formed.
Pre: Senior Standing

{CLOSE}